You, Me and Dupuis Mustard!
Posted on 10. Mar, 2011 by briankoeberle in Sports/Entertainment
I’ve negotiated hundreds of athlete endorsement deals over the years, but one of the more entertaining ones was with Pascal Dupuis of the Pittsburgh Penguins for Classic Dupuis Dijon Mustard. Anyone who has met Pascal knows that he is a fun, entertaining guy. So that is why we featured him today in a cooking demo with Chef Luke at the Giant Eagle Market District grocery store in Robinson Township, just outside of Pittsburgh. Pascal assisted Chef Luke in preparing four dishes using his mustard as an ingredient. Now seeing a tough, hard-as-nails hockey player in an apron getting his hands messy with mustard, a dash of salt, and fish or pork is entertaining enough. But when it is Pascal Dupuis, the entertainment level is ratcheted up a notch. Chef Luke had a ton of fun working with Pascal and vice versa. Plus the fans were entertained and had the chance to meet Pascal and receive an autograph and photo with their hockey hero. Now that’s entertainment!
