Steelers Legend Rocky Bleier introduces “Bleier’s Brew”!
Posted on 24. Oct, 2011 by briankoeberle in Sports/Entertainment
I recently structured a deal with Rocky Bleier and the Pennsylvania Brewing Company (brewers of Penn Pilsner and other fine craft beers) to release Bleier’s Brew in Western Pennsylvania. My sports marketing agency, Koeberle & Associates, is handling the marketing and distribution of the athlete-branded beer through an exclusive agreement with Frank B. Fuhrer Wholesale Company.
Bleier’s Brew was officially launched on October 12 during a press event at the Penn Brewery in the Troy Hill section of Pittsburgh. The beer is a light-colored, medium bodied lager beer brewed and bottled by Penn Brewery.
Rocky Bleier is not only a beloved football icon and 4-time Super Bowl Champ; he is also a decorated Vietnam Veteran. Rocky’s service to his county has inspired him, along wth other military veterans, to support the construction of a World War II Memorial on Pittsburgh’s North Shore. A portion of the proceeds from the sale of
