Fleury Flakes is Back!
Posted on 29. Nov, 2011 by briankoeberle in Sports/Entertainment
Pittsburgh Penguins fans couldn’t get enough of Fleury Flakes the first time it was released last hockey season. The frosted corn flake cereal featuring goalie Marc-Andre Fleury quickly sold out its initial run of 38,000 boxes. So I was able to negotiate another agreement with Marc to release a 2nd edition of the popular cereal with new artwork and a charitable component to the product. This past November 22, Fleury introduced his cereal to the Pittsburgh media during a press event at the Giant Eagle Market District store in Robinson Township. Proceeds from the cereal will benefit Ballou Skies (www.ballouskies.com), a Pittsburgh-based charity that benefits boys with Duchenne Muscular Dystrophy, and the Pittsburgh Penguins Foundation’s Project Power Play, which provides young athletes with newly constructed, outdoor multi-use athletic facilities. Fleury Flakes is available exclusively at all Western Pennsylvania Giant Eagle grocery stores, and online at www.plbsports.com.
