Fleury Flakes hits grocery store shelves!

Posted on 11. Feb, 2011 by briankoeberle in Sports/Entertainment

Pittsburgh, PA – Fleury Flakes, the official breakfast cereal endorsed by Pittsburgh Penguins All-Star goalie Marc-Andre Fleury, was recently released in the Pittsburgh area.  The cereal was officially unveiled at a press event at the brand new Giant Eagle grocery store in Glenshaw, PA.  Fleury was introduced at the event by Penguins television broadcaster Paul Steigerwald.

Fleury Flakes is a frosted flakes cereal packaged in a 14 oz. limited edition collector’s box.  The cover photo was shot by Pittsburgh-based renowned photographer Duane Rieder.  The cereal is available exclusively at Giant Eagle locations thru-out Western Pennsylvania.  Fans outside of the Pittsburgh area can order their boxes online at www.plbsports.com.

In addition to the cereal, Marc-Andre has also come out with his own officially licensed t-shirt.  A Winter’s Fleury t-shirts are featured on the back of the cereal box and are available for purchase at www.plbsports.com.

Attorney Brian Koeberle negotiated the endorsement deal with Marc-Andre Fleury.

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