Brett Keisel Partners with Geronimo Salsa!
Posted on 01. Nov, 2011 by briankoeberle in Sports/Entertainment
Negotiating endorsement agreements between athletes and companies is a big part of what I do. Recently I had the opportunity to structure an endorsement deal between Pittsburgh Steelers defensive end Brett Keisel and Geronimo Salsa, a local Pittsburgh product produced and marketed by Public Label Brands.
Keisel will be appearing on jars of Geronimo Salsa this football season, and will be easy to spot on store shelves as his famous “da beard” is prominently featured on the label. The 16 oz salsa comes in 3 flavors, Mild, Medium and Hot, and is available at Western Pennsylvania Giant Eagle stores.
Keisel recorded several radio spots in support of the promotion. In addition, a “Best of Da Beard” contest was held online for fans to show off their best Keisel-like beards for the chance to win a Brett Keisel autographed football. The campaign’s slogan, “Fear da beard, love the salsa” is a clever way to pay homage to one of the best beards in the NFL!
